Beer Name Formatting Guidelines

Formatting beer names correctly guarantees maximum exposure when you add new beers.

Please follow these guidelines to format beer names correctly.

1. Include the brewery name + brand name (Bell’s Two Hearted Ale).
2. Do not include the word ‘brewery’ in beer names.
3. Do not include additional information about the beer (beer style, ABV, location) in the name .  This information will automatically be filled in using information in our database.
4. Capitalize beer names correctly (use Bell’s Two Hearted Ale, not bell’s two hearted ale).
5. If you’re unsure how a beer is spelled, refer to the beer label, brewery website, or keg collar.
6. If you have a cask beer, you do not need to mention this fact in the beer name.  You can choose the serving type ‘cask’ from the drop down.
7. If you have a vintage beer, include the year at the end of the beer name (Sierra Nevada Bigfoot 2012) if
   • The beer is >12 months old
   • The beer has a different recipe every year
8. If you believe there is incorrect beer information appearing on your page, you can edit beers yourself.

Example:

Correct:Bell's Two Hearted Ale

Incorrect: Two Hearted Ale

Incorrect: bell's two hearted ale

Incorrect: Bell's Brewery Two Hearted Ale

Incorrect: Bell's Two Hearted Ale 7.0%

Incorrect: Bells Two Hearted Ale

Incorrect: Bell's "Two Hearted Ale"

Incorrect: Bell's Two Hearted Ale (IPA)

Correct: Bell’s Two Hearted Ale 2012

Incorrect: Bell's Two Hearted Ale (2012)

Incorrect: 2012 Bell's Two Hearted Ale

Incorrect: Bell's Two Hearted Ale 2014

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